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Posted by: Bill Landon on Tue, Jan 20, 2004 Provided by: FreeTranslation.com |
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| AvantGo Heats Up The Winter With Digital Outdoor Adventure Guide |
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Just in time for the winter season,
the
new AvantGoÒ Pocket Adventure Guide channel provides adventure seekers
with
detailed information about ski/snowboard resorts and mountain bike
trails
throughout the United States. Combining up-to-the-minute snow reports
from
Snocountry.org and biking updates from Gorp.com, the channel, sponsored
by
the Honda CR-V, delivers articles, helpful tips, current conditions and
top
picks for outdoor sports destinations right to enthusiasts' PDAs (personal
digital assistants) or smartphones.
"More than two-thirds of Americans participate in outdoor activities on a monthly basis, and our new Pocket Adventure Guide delivers key information no matter where they are - even in the middle of nowhere," said James Ryan, editorial director at AvantGo, a service of iAnywhere. "For our sponsor Honda, the channel provides an opportunity to interact with a registered user base of more than 10 million active, tech-savvy professionals and an ideal venue for promoting their popular CR-V." Added Ann Palmer, who is responsible for online advertising and new media at American Honda, "The AvantGo Pocket Adventure Channel enables us to reach prospective buyers when they are out having fun and open to learning more about the CR-V, something that can't easily be accomplished with traditional online advertising. We have been impressed with the results of past campaigns and find that AvantGo appeals to the same mobile, adventurous audience we are targeting." In addition to delivering snowboarding, skiing and lift conditions at hundreds of ski resorts across the U.S., the Pocket Adventure Guide features information on thousands of mountain biking trails across the country including trail length, state park information and driving directions. To learn more about AvantGo visit www.avantgo.com |
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