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Consumer Electronic News

Posted by: Bill Landon on Mon, Nov 18, 2002

Provided by: FreeTranslation.com
Sharp to partner with VARs and System Integrators to target enterprise market
Sharp Electronics Corp., a leading distributor of consumer electronics, today announced a channel strategy for the Zaurus™ product line. Sharp will focus on building partnerships with VARs and System Integrators to target the enterprise market.

Sharp plans to build a network of VARs, System Integrators and corporate Mobile Solutions Resellers, with expertise in selling Linux®/Java™-based solutions. Potential partners will be invited to join the Sharp Mobile Solutions Reseller program based on their ability to meet qualifications. The comprehensive program will offer channel discounts, marketing and lead generation, sales incentives and technical support. In addition, Sharp will leverage existing alliance partners to gain access to corporate VARs/Enterprise channels. This exclusive program is designed for selected VARs, Systems Integrators and Resellers that deliver unique solutions for the Zaurus. Resellers will have an opportunity to resell the enterprise version of Sharp Mobile Services, Unwired by Aether, or if they have their own solution, they can take advantage of Sharp's programs to help market their Zaurus solution.


Sharp Mobile Services, Unwired by Aether, is developed on a Linux-based platform that also incorporates a powerful Personal Java Virtual Machine, providing behind-the-firewall security, flexibility and scalability required by corporate users. Aether and Sharp will provide users with an integrated wireless data package, including application server and support hosting, product fulfillment, customer care, technical support, and 24-hour network operations support.

"The Zaurus product line has a unique set of features and power designed specifically for the mobile enterprise customer," said Ed Buffone, Director of Corporate Sales Sharp Electronics Mobile and IT Solutions Group. "Aligning ourselves with VARs, System Integrators and Mobile Solution Resellers that create the enterprise solutions for their customers, will ensure that the Zaurus product line is placed in the enterprise channel, our key target customers. Sharp has carefully designed its products, created solutions by aligning with strategic partners, and now has an extensive channel program to round out our comprehensive enterprise strategy."

The Zaurus products are based on a Linux/Java platform, which delivers reliable multi-tasking performance and flexibility required for the corporate/enterprise environment. This platform, gaining popularity across corporate America, increases time-to-market in porting applications, working with Linux back office systems and databases, or developing customized applications with the many freely available Linux Open Source tools and resources.

The Zaurus is designed with the mobile enterprise user in mind. Its feature set includes a user-friendly QWERTY keyboard, a powerful processor, dual expansion - both CF type I/II and SD/MMC card slots, making this a powerful device for corporate users with a heavy workload. In addition, users can subscribe to Sharp Mobile Services, Unwired by Aether, a secure end-to-end wireless email and Web solution. This service provides the highest level of security with ECC-based public key encryption and integrates with existing enterprise e-mail systems such as Microsoft® Exchange and Lotus Domino®.

For more information on Sharp's channel strategy, please call Ed Buffone, Director of Corporate Sales at 201-529-9459 (email: ed.buffone@sharpusa.com) or visit www.myzaurus.com/var For Zaurus information, please visit www.myzaurus.com, www.sharpusa.com or call 1-800-BE-SHARP (1-800-237-4277).

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