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Posted by: Bill Landon on Fri, Jan 28, 2005 Provided by: FreeTranslation.com |
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| The Next Wave of Distributive Audio Sounds Off with 802.11-Enabled Speakers |
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As home networks rapidly evolve support for the distribution of stored digital and online media content to the home entertainment center, 802.11-enabled speaker solutions will find a natural fit in many media networks. According to The Diffusion Group, a Dallas-based market research consultancy, approximately one-third of current home network owners are, to varying degrees and averaged across several price points, interested in purchasing 802.11-enabled speakers.
The report entitled Next Generation Distributive Audio: Consumer Interest in 802.11-enabled Speakers illustrates the characteristics of the prime target consumer group for such speaker solutions. "Though the market is, by definition, limited by the adoption of home networks," says TDG analyst, Dale Gilliam III, "there is a lot of early interest in wirelessly-networked speakers. And naturally so, because as computers operating with Microsoft Windows XP Media Center Edition are replacing many CE devices in the home theater, wirelessly networked speakers offer a convenient solution for replacing the speakers formerly connected to the home stereo." The report also found: Among home network owners and those intending to soon purchase a home network, 53% are, to varying degrees, interested in purchasing 802.11-enabled speakers if the price is below $100; 45% are interested if the price is between $100 and $150. Approximately 60% of the primary consumer segment for 802.11-enabled speakers is comfortable using a PC as the center of their home entertainment center. When averaged across the various price points, 44% of Internet households already distributing media over their home network are interested in purchasing 802.11-enabled speakers. For more information about The Diffusion Group, visit our website at www.tdgresearch.com |
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