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Posted by: Bill Landon on Mon, Feb 23, 2004 Provided by: FreeTranslation.com |
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| Handango Launches Download Client for Windows Mobile(TM) |
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Today at 3GSM World Congress, Handango, the leading provider of mobile downloads, launched Handango InHand, an intelligent device-resident download client, for Windows Mobile-based Smartphones. Using this first-of-its-kind product, operators can increase the attach rate for mobile downloads by delivering an on-device, fully-managed and branded customer experience.
Handango InHand has previously shipped for Symbian UIQ 7.0+ devices and is currently bundled as the Sony Ericsson Application Shop Client on all P900 smartphones. With the launch of the Windows Mobile version, Handango InHand becomes the first device-resident download client available for multiple open-standards operating systems. With the two versions of Handango InHand, operators can deploy similar services across multiple smartphones, ensuring a consistent user experience, strong branding and powerful differentiation. Handango InHand is created especially for operators who wish to leverage the rich application features of Windows Mobile-based smartphones to increase their data revenues. Current market estimates indicate that less than 10% of mobile phone users actively customize their phones with downloads. With market trials of Handango InHand, Handango has seen rates increase in a range of 20% to 40%, indicating strong potential for order-of-magnitude growth in operator revenues from download services. Operators can fully customize the client to suite their unique branding and customer targets. All graphics, backgrounds, catalog listings, purchase methods, currencies, languages and even the name of the client itself can be modified to match the operator's brand. Using Handango InHand, operators can deliver software, games, themes and ringtones. All downloads represent the freshest and best titles available because they are hand picked from Handango's selection of more than 75,000. Using Handango InHand, mobile subscribers can try, download and buy titles with just a few keystrokes. Handango InHand is available for download at no charge on the Web at www.handango.com/inhand |
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