Esquire, one of America’s iconic magazines, is turning 75 this year. As part of the celebration of this milestone, the October issue will be the first magazine ever to embed a revolutionary digital technology - electronic paper - into a mass-produced print product.
In partnership with the all-new Ford Flex Crossover and in collaboration with E Ink Corporation, the world’s leading supplier of electronic paper display (EPD) technologies, Esquire’s groundbreaking cover will make a profound statement about how the print medium can expand its capabilities while continuing to exploit its own unique strengths. Ford will prominently feature its highly-anticipated Ford Flex on the inside cover, utilizing the same E Ink Vizplex flexible display technology, in a double-page advertisement.
Esquire will distribute 100,000 issues with the special cover on newsstands. They will be available at Borders, Barnes & Noble and select newsstand vendors.
http://media.ford.com/newsroom/release_display.cfm?release=28680
Via…MobileRead
image credit: NY Times
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