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Posted by: Bill Landon on Mon, Dec 06, 2004 Provided by: FreeTranslation.com |
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| New Wireless Weight-Loss Tools Fit in The Palm of Your Hand |
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| WeightWatchers.com announced today the introduction of the first mobile weight-loss application that syncs with a Web-based account via the Internet. Now, with Weight Watchers(R) On-the-Go(TM), WeightWatchers.com subscribers have access to a powerful set of interactive weight-loss tools for their handheld devices to help them stay on track. Weight Watchers On-the-Go synchronizes with subscribers' individual WeightWatchers.com accounts via the Internet to keep plan information up-to-date -- no double entry required.
"Weight Watchers On-the-Go is like the Global Positioning System for weight management," said David Kirchhoff, chief executive officer of WeightWatchers.com, Inc. "Our customers told us they want tools to help them make wise food and exercise choices whether they are at their desks or on the move. Weight Watchers On-the-Go synchronized with our Internet products allows our customers to stay in touch with their weight-loss plan wherever they are." Weight Watchers On-the-Go for handheld devices delivers the food lists, tracking and synchronization to help WeightWatchers.com subscribers make smart meal choices anytime, anywhere. It mobilizes essential weight-loss tools to help people on Weight Watchers stay on track, and synchronizes data between the handheld and a Weight Watchers Online or Weight Watchers eTools account. "Weight Watchers On-the-Go clearly illustrates Weight Watchers commitment to delivering innovative ways to help the diverse population of overweight and obese fit weight-loss control into their lives," Kirchhoff added. Weight Watchers On-the-Go Powers Up With New TurnAround(TM) Weight Watchers On-the-Go delivers the tools to help follow TurnAround. With Weight Watchers TurnAround, there are two ways to take control. Eat all the foods you love on the flexible POINTS(R) plan, or focus on a list of wholesome foods from all of the food groups with the new No Counting plan. Weight Watchers On-the-Go Serves Up Key Weight-Loss Tools Following Weight Watchers TurnAround via the Internet is possible by subscribing to Weight Watchers Online or to Weight Watchers eTools. With Weight Watchers Online, you can choose the flexible POINTS plan or new No Counting plan, and have the interactive resources you need to follow Weight Watchers delivered to you step-by-step online. Weight Watchers Online gives you access to the details of both plans, plus tips and strategies to help you stay on track. If you currently attend Weight Watchers meetings, Weight Watchers eTools, the Internet weight-loss companion for Weight Watchers meetings, helps make it more fun and easy to follow the Weight Watchers plan. Weight Watchers eTools also offers access to tools that support both plans. Both Weight Watchers Online and Weight Watchers eTools subscribers can enjoy the benefits of Weight Watchers On-the-Go for handheld devices: 1. SEARCH and BROWSE food lists for both the food plans to make smart food choices. That's more than 25,000 food items, including restaurants and brand name groceries. 2. TRACK POINTS values to stay within your daily POINTS Target and weekly POINTS Allowance on the flexible POINTS plan. On the No Counting plan, manage eating foods that are not on the No Counting food list. 3. CALCULATE POINTS values for foods. 4. SYNC with your Weight Watchers Online or Weight Watchers eTools account to seamlessly exchange information between your handheld and your Web account, eliminating the need for double entry. Weight Watchers On-the-Go software is compatible with most Palm OS-based handheld personal devices purchased in the last few years (version 3.5 or newer) from manufacturers such as Handspring, Palm and Sony. It requires 5 MB or more of free memory and a Windows-based computer. |
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