Today's digital photographers want more camera, less hassle and great pictures. The new Nikon Coolpix 4100 digital camera (www.nikoncoolpix.com) answers that call with a host of user- friendly features like Scene Assist and Blur Warning designed to help "get the perfect shot" the first time without relying on a computer to fix mistakes. The Nikon Coolpix 4100 is a powerful, capable, PictBridge(TM)-enabled digital camera that can transfer beautiful pictures directly to compatible printers for prints at sizes of up to 11x 17-inches. Generous 4.0-effective megapixel power, Scene Assist and In-Camera Cropping each work seamlessly together to make creative composition a reality, without sacrificing print quality. Families and fun-loving digital photographers will love the freedom of shooting wider and cropping tighter with the Coolpix 4100. Nikon now offers digital photographers a simple, affordable new tool to advance their picture- taking capabilities to new levels.

"While megapixels are only a single component in choosing the right digital camera, consumers of all levels have come to demand more out of their own digital photography experience. The popularity of cropping, editing and home printing has driven the need to provide a more powerful and capable camera for the everyday digital snap-shooter," said Jerry Grossman, vice president of marketing, Nikon Inc. "Now users can shoot, crop and make color changes right in the camera and then send great pictures directly to a printer. The Coolpix 4100 offers a step up to a more powerful point-and-shoot digital camera without sacrificing simplicity, portability and convenience."

Vital Statistics -- Nikon Coolpix 4100

The Nikon Coolpix 4100 offers 4.0-effective megapixels in a compact, comfortable and familiar body. Its size and power make it perfect for anyone who wants to point, shoot, print and share great photos without the hassle of complicated menus and features they will never use. New additions like Blur Warning make the photographer aware if a shaky hand has affected the sharpness of a shot. Simply choose to keep the shot or snap it again. This diminutive digital powerhouse incorporates Nikon's renowned enhanced image-processing technology, which gives photographers the freedom to shoot wider, crop in tighter and make larger prints, without having to sacrifice the quality of the image.

Legendary Nikkor Optics In The Palm Of Your Hand -- The Lens Matters

No matter the type or size of a camera, great pictures begin with great lenses. Nikon knows great lenses. In fact, more professionals choose Nikkor lenses than all other brands combined. That very same quality is built into the Nikkor lens of every Nikon Coolpix digital camera, including the Nikon Coolpix 4100.

Nicely Equipped To Make Great Photography Simple -- The Features Matter
* Coolpix 4100 -- 4.0-effective megapixels, 3x optical Zoom-Nikkor lens,
35-105mm, in 35mm equivalent
* 14.5 MB of internal memory and compatibility with SD memory cards
* One function-One button design
* 15 Scene Modes including four with Scene Assist (Portrait, Night
portrait, Landscape, Sports); Other Scene Modes (Sunset, Close up,
Museum, Beach/Snow, Fireworks show, Back light, Party, Copy, Dusk/Dawn,
and Night landscape)
* Panorama Assist Mode
* Red-eye reduction capabilities in conjunction with flash and One-Touch
* Red-Eye Fix(TM) software
* Blur Warning alerts user to photos that may not be sharp
* In-camera editing tools such as cropping, 5 color modes (standard
color, vivid color, black and white, sepia, and cyanotype) and date
imprinting
* AF assist illuminator
* Continuous shooting at approximately 1.5 frames per second (fps.)
* Macro shooting capability as close as 1.6 in. from subject
* Nikon's Best Shot Selector (BSS) takes a series of shots, then
automatically picks and records the sharpest one when you can't use
flash
* Three Movie Modes (with sound), including TV movie (640) at 30fps,
Small size (320) at 30 fps, and Smaller size (160) at 15fps
* With an optional 128MB SD card, the recording time for TV playback,
camera playback, and extended playback are approximately 223 seconds,
438 seconds, and 1,754 seconds respectively
* PictureProject software for photo management, editing
* Plug-and-play USB interface for smooth connection to a computer (PC and
Mac(R))
* Can be powered by 2 Alkaline AA disposable batteries (supplied) for
convenience or 2 NiMH rechargeable batteries (available as accessory)
* Battery life of up to 260 shots
* Offers direct print capability through support of PictBridge(TM) and
USB Direct Print
* Cameras can display photos directly onto a television via Video Out

Manage Photos, Make More Advanced Edits -- The Software Matters

The Nikon Coolpix 4100 incorporates PictureProject(R), a completely new software package aimed at creating a simple, intuitive and seamless photographic experience for digital photographers of all skill levels. The software automatically and transparently searches for images on the computer and creates a virtual map, or directory, to provide instant access to all stored images without having to search through hard disk directories. Users can search for images using their own keywords or attributes based on personal preference making the search process painless.

PictureProject delivers powerful tools that will make the process of transferring, organizing, editing, and sharing digital images easy, productive, and fun.

All Nikon Coolpix cameras include a host of exciting programs from ArcSoft(R) including VideoImpression(TM) to edit and share QuickTime(TM) movies taken with the camera and Panorama Maker(TM), which lets users easily stitch together a number of images captured using the Panorama Assist Scene Mode, to create beautiful panoramic photos. Those interested can pick up helpful tips and techniques on how to maximize the experience with a digital camera at www.coolpix101.com

The Nikon Coolpix 4100 provides users with all the equipment they need to get started including the new PictureProject photo management software, wrist strap, USB cable, video cable, Li-ion rechargeable battery and quick charger.

The Nikon Coolpix 4100 will have an MSRP of $299.95. The camera will be available nationwide in Summer 2004. For information about this and other exciting and award-winning Nikon products, please visit www.nikoncoolpix.com

About Nikon

Nikon...If the picture matters, the camera matters(TM). Nikon Inc. is the world leader in precision optics, 35mm and digital imaging technology and is recognized worldwide for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes the Nikon Total Imaging System of professional 35mm film and digital SLR cameras, Nikkor optics, Speedlights and System Accessories; 35mm compact cameras; Nikon Coolpix(R) compact digital cameras; Coolscan(R) digital film scanners; Nikonos(R) underwater photographic systems; and Nikon sports and recreational optics. Through the Nikon Spirit Initiative(TM), the company, plays an active role in supporting aspiring and advanced photographers through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers to the web's most comprehensive photo learning and sharing communities.

Source: Nikon Inc.

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